ICEF GmbH, Germany. Florian has been appointed director of ICEF Media, a new division offering expanded video and digital marketing services to the international education sector. With a Master’s in Audio-Visual Communications and a strong base in television journalism, Florian has worked as an independent video producer for the last decade. He is widely known for his specialised expertise in international education and has produced more than a hundred video marketing projects for education clients – including institutions, schools, service providers, and associations – in over 30 countries. Video is a major driver of student engagement online, and Florian will now lead a team of digital media specialists focused on driving recruitment results.