IDP Connect, UK. Joining IDP Connect as the Head of Marketing and Communications (B2B), Cherie Metcalf brings over six years of experience in language travel and further education colleges. While at Education First, Cherie worked closely with both local communities and global offices, overseeing the full student experience from promoting UK destinations to welcoming overseas students and ensuring they were fully prepared for life in the UK. Cherie has 15+ years of experience in marketing across a range of industries, successfully managing both B2B and B2C marketing teams. Most recently, as Global Marketing Manager for Edison Group, Cherie oversaw full marketing strategy for a range of markets and international regions. Commenting on her appointment, Cherie said: “I’m excited to be joining a team so committed to providing genuine and trusted support for both students and institutions, it’s great to part of an organisation where the voice of the student really is at the heart of everything it does.”