Globeducate, Spain. Beatriz Blecher Catto has joined leading K12 education group, Globeducate, as chief marketing officer. She will be responsible for evolving the group’s marketing strategy, from brand values to the attraction of new students, in all countries. With more than 25 years’ experience and an MBA in marketing, Beatriz started her career working in the hospitality industry, working in several leading hospitality companies across the world. Since 2017, Beatriz worked for Sommet Education, initially as regional admissions director for the Americas, then directing undergraduate recruitment globally, before being appointed enrolment vice President in 2023. Beatriz said: “I’m truly excited to be joining  Globeducate at a time of significant growth and development, and to be part of such an inspiring mission to prepare each student to become a global citizen who can shape the world. To work with an education organisation that has such a clear agenda to create young leaders capable of making a positive, lasting impact on our world is truly inspiring.”