Recap: Keys to success in China
Universities have realised having strong in-country partners or support is vital as marketing in China shifts to a new normal and student interest in study abroad is still high - this webinar also heard of Uni of Auckland's establishment of China learning centres.
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Recap: Admissions need extra manpower in race to submit
Admissions departments need extra support to deal with student applications in an unprecedented year – one major factor is that relying on online-delivered English language tests may require additional screening.
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Recap: Strong student support is crucial in online shift
Stakeholders involved in helping the shift to online education happen spoke about the need to ensure students feel supported as central to a successful experience.
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Recap: Digital marketing in China
How can institutions digitally market themselves in China, and what is the outlook for international recruitment? Matt Durnin of the British Council shared data points from extensive surveys while Sinorbis and University of Portsmouth shared their insights.
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Recap: Recruitment landscape in Vietnam
High school recruiting events are taking place next month in Vietnam, and as the country returns to almost-normal, a panel of experts explained that education remains a priority to many parents and students in the country.
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Recap: Peer engagement is marketing magic
Keeping the “human element” in international student recruitment is more important than ever, said US educators and university marketing specialists - as they face reduced recruitment budgets.
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