Jim Butler

China’s increasingly lucrative outbound tourism market makes up 21% of global visit spending, and has a “great potential” for future growth, says UN report.

Using or reappraising relations with education agencies, or outsourcing other aspects of international student recruitment – whether that is social media management, enquiry management or regional representation – is on the rise within UK higher education. Jim Butler reports on the new recruitment environment, as competition intensifies for overseas students and operating conditions also turn the screw.