Sub-editor Ricardo Lucio said it could be used as a marketing tool by agents and at student fairs. He hoped it would “lead to more international students choosing Ireland as their preferred country to obtain a degree or to learn the English language”.
The magazine is independent but being supported by Education Ireland, the new government brand promoting Irish education abroad with the aim of doubling the number of overseas students coming to Ireland by 2015.
The first issue contains an interview with Ruairi Quinn, minister for education and skills, a feature on Ireland as a study destination, and input from international students who have already studied in the country. The magazine also run tours for international students and plans an international education awards scheme later in the year.
Said Quinn: “I want to congratulate the team behind Yeah!… I hope that it will prove a vibrant and valuable new voice on international student issues.”
The publisher has previously published a magazine for Brazilian students in Ireland
Yeah’s publisher, Dreams Media Producer, also produces a magazine for the 14,000-strong Brazilian student community in Ireland. It said it would circulate 4,500 copies of Yeah! in Ireland and send 500 abroad for agents, student fairs and embassies.
There were 126,000 international students in Ireland last year – around 96,000 studied English and 30,000 were in higher education.