As we all continue to deal with the effects of Coronavirus I have been giving some thought as to how international universities can continue to successfully recruit international students from Latin America operating within the global pandemic.
As we all continue to deal with the effects of Coronavirus I have been giving some thought as to how international universities can continue to successfully recruit international students from Latin America operating within the global pandemic.
Given that travel to key student recruitment markets will be challenging for the foreseeable future, how can universities develop emerging markets such as Latin America and continue to manage existing stakeholder relationships within these?
“It is important to focus more on conversion than previously”
Since the start of the pandemic the international student recruitment industry has been re-shaped, and it has changed the environment for Latin American students who are looking to apply to international universities. The industry seems to have changed more rapidly in 18 months than ever before.
These are some of the characteristics that are impacting on Latin American students looking to apply to universities abroad, together with some recommendations for universities.
EdCo LATAM Consulting will be running a workshop on September 8 2021 at 10:00 AM Colombian time / 16:00 PM GMT.
‘Creating a winning strategy for student recruitment in Latin America’ aims to provide the tools you need to successfully recruit students from Latin America to your institution.
Please register here to attend the event.
About the author:
This is a sponsored post from Simon Terrington, from EdCo LATAM Consulting. After a career of nearly 15 years supporting UK universities in their recruitment efforts, Simon re-located to Bogota, Colombia to set-up MAS Education with family members. By 2015, MAS represented more than 30 UK universities and was helping support close to 200 students per year to study in the UK. Simon then worked for 4 years as the Recruitment Director, LATAM at INTO University Partners. Since 2019, Simon has been working at EdCo LATAM Consulting as joint founder with Jamie Ash. EdCo provide local expertise and infrastructure for international education institutions looking to succeed in Latin America. The company currently works with clients from Australia, Canada, the UK and USA. Simon lives in Bogota with his wife and two daughters.
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