Universities in the US are missing out on increasing overseas students by not taking a campus-wide approach to their recruitment strategies, according to World Education Services. The organisation also claims that digital marketing campaigns are five years behind the user habits of target student groups.
Industry experts predict that the free falling value of the rupee will not dent India’s demand for foreign education this year despite concerns documented. But they indicate that long-term impacts could be seen. "People will enroll this year, but things look shaky for next year," commented Dr. Rahul Choudaha.