The downside to higher demand is that institutions have to pay the operational cost of processing tens of thousands of applications that are inevitably unsuccessful. The PIE talked to providers in the UK, as they pitched their solutions on offer.

Institutions are seeking new solutions for brand-building, creating the student pipeline, and managing the funnel through to enrolment on campus or online

New Zealand's smallest university Lincoln University has partnered with M Square Media as it seeks to increase the number of students it enrols from Africa.

[Students] will gain some maturity, become familiar with the expectations of becoming a successful international student

MSM Higher Ed Pathways has announced Griffith University as a founding member in Australia, joining five other partner institutions around the globe.

Key challenges associated with online recruitment agents have highlighted include access to technology, internet and marketing materials, as well as a lack of a central application processing platform, an MSM survey has found.

The success of digitally-enabled pathway programs in China are testament that online education should be integrated as an element in future delivery models, said leaders at a recent PIE Webinar.

MSM Higher Ed has launched a Global Awareness and Study Skills course aiming to help international students prepare for studies overseas.