Canadian educators are reporting a surge of interest from Mexican students considering studying abroad because of a combination of relaxed visa rules between the two countries and the 'Trump effect'. "Canada has always been popular, but we have always had to compete with the United States; that is now changing," one said.
In a recent survey of more than 40,000 students in 118 countries, 60% said they would be less likely to choose the US as a study destination if Donald Trump were to be elected president of the country this November.
Highlighting promotional packages and communicating the appeal of cities outside London can help when marketing UK ELT to Mexican students, a British Council report recommends. It identifies cost as a big deterrent for Mexican students when choosing their ELT destination.