US institutions are looking for cost-effective solutions to engage with international Generation Z students as budgets have been slashed at colleges, delegates at the annual AIRC conference have shared.

Covid-19 has forced a majority of institutions globally to rethink their marketing strategies as the marketing landscape has become more competitive.

An IDP Connect and Austrade partnership aims to create improved communication for international students with an interest in study in Australia.

Australian educators are using student ambassadors to help engage with prospective students on any concerns they have about online study.

Keeping the “human element” in international student recruitment and marketing is more important than ever, according to US intl student recruiters.

With the right platform, it is possible to create highly focused digital literature that can be constantly adapted and updated

Marketing must be targeted and remain flexible as recruitment practices evolve due to changing circumstances

With cannabis having been legalised in Canada in October 2018, the number of cannabis-related courses are growing across Canadian universities and colleges.