Leaders in digital marketing have highlighted the importance of authenticity in digital marketing aimed at prospective Gen Z students.

Sinorbis has launched a new pan-Asian marketing platform in a bid to connect educators with prospective learners across the region.

Software company Sinorbis has announced an expansion to Europe and North America in a bid to help institutions reach prospective students in China.

Simply put, a one-message-fits-all strategy, not adapted to the market or to the language, doesn’t work

Having insight into market trends will enable you to be proactive in your launches and marketing, rather than simply reactive to the moving trends

The post-pandemic era in English Language Teaching “is a beginning like no other that we’ve seen before”, delegates heard at the annual English UK marketing conference on September 24.

Admittance of students who had not previously been educated in Sweden has risen at universities in the country for the 2021 academic year, statistics have shown.

The Brazilian agent association has revamped its branding and marketing material and unveiled a social media influencer as an ambassador.