The term aggregator has quickly formed connotations of dislike and disapproval in parts of the sector, with many student recruitment companies seeking to distance themselves from the label. Nick Cuthbert reads between the lines in international education lexicon.

New Zealand's smallest university Lincoln University has partnered with M Square Media as it seeks to increase the number of students it enrols from Africa.

Key challenges associated with online recruitment agents have highlighted include access to technology, internet and marketing materials, as well as a lack of a central application processing platform, an MSM survey has found.

The University of the West of England is aiming to triple enrolments from India and Nepal on its UK campus as it announces a dedicated recruitment office in the region.