London Mayor Boris Johnson has announced a new mentoring scheme for US students studying in the UK capital. Participants in the "Leaders of the Future" campaign will undertake a number of work shadowing or mentoring placements with influential business leaders.

London is the world’s most searched-for city on the internet among US students looking to study abroad, new research by Google has shown. The new data also reveals the most popular individual institutions, in search terms, among US students. One Irish and one Australian university were in the top 10.

Boris Johnson, Mayor of London, will be on hand to promote a new flagship programme next week to an audience of US stakeholders and alumni from London's diverse and prestigious universities and colleges. He will be joining a series of events in New York that are part of LUIP's latest marketing of the capital's study opportunities.

A consortium of London-based universities working together to promote London as a pre-eminent international student destination recently toasted its first year milestone and significant successes increasing London's exposure and enhancing its brand as a study destination with strong employment links, notably in the markets of India and China.

An innovative partnership of 16 London universities, London Universities International Partnership, has worked with premier Indian online job board Firstnaukri.com to set up a jobs portal specifically for returning Indian graduates of London institutions, promoting their world-class commercial experience and more creative attitudes.

A group of 14 London universities plan to use high profile events in London this summer, such as the Olympic Games, to promote the city as a study destination abroad. The LUIP collaboration aims to help London maintain its position as one of the world's most popular student cities in a competitive marketplace.