It is clear that some universities either cannot afford to expand their admissions capacity or will simply never keep pace with the rising tide of applications, writes Nick Cuthbert. When demand exceeds supply, is the next rational step to commoditise the queue?
An innovation in the way student recruitment businesses operate is clear, with more services and true global reach an outcome of the post-Covid, tech-powered operating environment, say stakeholders - but a range of opinion regarding "over-reliance" on agency models remains.
The downside to higher demand is that institutions have to pay the operational cost of processing tens of thousands of applications that are inevitably unsuccessful. The PIE talked to providers in the UK, as they pitched their solutions on offer.