Leaders in digital marketing have highlighted the importance of authenticity in digital marketing aimed at prospective Gen Z students.

The first iteration of ICEF Berlin Digital Day highlighted the digital transformation of the international education sector, covering digital recruitment, marketing and services.

Sinorbis has launched a new pan-Asian marketing platform in a bid to connect educators with prospective learners across the region.

Software company Sinorbis has announced an expansion to Europe and North America in a bid to help institutions reach prospective students in China.

Simply put, a one-message-fits-all strategy, not adapted to the market or to the language, doesn’t work

Having insight into market trends will enable you to be proactive in your launches and marketing, rather than simply reactive to the moving trends

Austrade has launched the Shine with Australia campaign featuring alumni success stories to attract students to "discover their brilliant future self".

A survey of 5,800+ prospective students to the US has found that 83% said they were more likely to study in the US since president Biden was elected, but cost remains a key worry.