Simply put, a one-message-fits-all strategy, not adapted to the market or to the language, doesn’t work

Having insight into market trends will enable you to be proactive in your launches and marketing, rather than simply reactive to the moving trends

Austrade has launched the Shine with Australia campaign featuring alumni success stories to attract students to "discover their brilliant future self".

A survey of 5,800+ prospective students to the US has found that 83% said they were more likely to study in the US since president Biden was elected, but cost remains a key worry.

Opportunities for digital marketing techniques to reach prospective students across China are "proliferating and developing", say recruitment experts.

The British Council has announced a £1 million boost for the Study UK advertising campaign to promote study in the UK in 16 key markets.

FutureLearn, the online delivery subsidiary of The Open University, has expanded both its global reach and its partnership network by launching a course on the Google Digital Garage.

Facebook is slipping from its position of top of the social media ladder, according to a new report into the strategies employed by student recruiters.