In order to capture the huge ELT market in Brazil, schools and agencies must be prepared to offer bespoke, innovative programmes for two distinct groups of clientele, says Marcia Mattos, head of international education at STB. She delivered market insight at the recent ALTO Seminar in Dubai.
The latest survey of business trends among language schools and education agencies by ALTO has revealed mixed business fortunes among those canvassed about their Q3 results. UK-based language schools cited a drop in business; agencies in Colombia, Turkey, Nigeria and Russia were very upbeat about Q4 (although 42% of Spanish companies took a dim view).
How to maximise the customer relationship was the challenge tackled by Luis Huete, business expert and resident professor at IESE Business School in Spain, at the latest ALTO seminar organised in London, UK...
Less than half of language schools worldwide said their enrolments grew in the second quarter of 2012 compared with last year, according to the latest language travel survey from the Association of Language Travel Organisations (ALTO). Inversely, business was up for agents with 45% reporting growth over 41%.
Fifty per cent of language schools and 41% of educational agencies saw growth in the first quarter of 2012, according to the latest language travel survey from ALTO. France, Malta, Germany and Ireland were particularly upbeat in terms of language teaching destinations.
According to the latest survey by industry association ALTO, there remains optimism in the study abroad industry about business health. Both language schools (64%) and education agencies (79%) had positive projections for the first quarter (Q1) of 2012, with Argentinian schools among the most optimistic.
Targeted business information about doing business in the Middle East and North Africa (MENA) was the focus for the Association of Language Travel Organisations (ALTO) in its first of four annual events this year. Speakers delivered practical and strategic insight about building business in this region.
Members of ALTO were told to "think mobile" at the latest Professional Development seminar hosted by the organisation; more and more of their customers will browse..
