TD: After 13 years as CEO of Eduventures, Chris Hoehn-Saric said ‘why don’t you come to Sterling Partners and work together to figure out what might be possible in higher education.’
We did three things, we interviewed 30 US college presidents and asked the question: If we were to put private sector capital to work in a way to benefit your institution, how would you do it?
“Those three things combined really helped us to understand that higher education was at a tipping point”
The second thing is we took a handful of college presidents and organised them into a council, CURE, The Council for University Re-Engineering. We met quarterly and really drilled down on what we found from the 30 interviews. The third thing I did on behalf of Sterling was co-author – with Jeff Denneen from Bain and Company – a white paper called “The Financial Sustainable University.”
The PIE: And where did this lead you?
TD: Those three things combined really helped us to understand that higher education was at a tipping point. I often find that businesses are prone to hyperbole when they launch a new company. They want to talk about how their new solution is going to “disrupt the industry.” And we were saying that with all sincerity and no hyperbole that HE in the US is going through a period of profound change.
We identified three ways one could play a role in supporting HE. One was to be a vendor, where the university pays a third party to perform a service, and we didn’t like that idea because we knew that the biggest issue that universities were grappling with was a lack of cash on their balance sheets.
“We wanted to support leading non-profit universities rather than offer students alternatives to them”
Another way to contribute was to be a provider, but we wanted to support leading non-profit universities rather than offer students alternatives to them. What we thought was really important was that we needed to be the ones who provided the capital. We also thought that we needed to provide the management and oversight of whatever our venture was going be. The academics would have to be controlled by the university.
The PIE: Were the 30 colleges and universities that you interviewed different types of institutions?
TD: Yes, very different types of institutions, but there was a common theme. Every president I spoke with wanted to create new revenue streams while doing right by every major stakeholder. They wanted to generate revenue but they also wanted to do something that’s a universal good, that’s a positive, for everybody involved.
We thought if the university doesn’t already have a significant international student population, then this would be a win for domestic students. Students in the US are only 4% international. At many US universities, domestic students are not learning in the type of global environment that students at UK universities are, at 14% international, or that the students at Australian universities are, at 25% international. So for the domestic student, it’s a real win.
“This is a multi-stakeholder win that can really move the needle financially for the university”
For our national economy it’s an export, so the federal government is thrilled to have education services which is our number seven services export. And in university terms, in non-financial terms, from a brand perspective, from a mission perspective, it’s a win. It generates incremental revenue that the university can use for other initiatives.
The PIE: So you mean using the financial injection that international can bring them?
TD: Yes. This is a multi-stakeholder win that can really move the needle financially for the university and that’s why we like the international student growth opportunity.
The PIE: You are a corporate business, do you get all the money out that you initially offer as sort of seed capital?
TD: When we launch a new program with a university we provide the seed capital, whatever it takes. Then we share profit equally on the upside and as part of that, our seed capital gets repaid.
The PIE: And I’m also interested in general the appetite in the US HE sector. Are some of them sceptical about working with business?
TD: In HE, there is a good deal of scepticism. It’s starting to change a little bit. When you create aligned incentives around student outcomes, that scepticism starts to melt away. And we see that just in the number of universities that we’re in contact with that seem to be interested in talking with us.
The PIE: And out of your first partners, are they people that you knew through Eduventures?
TD: Yes and no. The University of Kansas is one of our partners now and they were a client of Eduventures. But at the University of Central Florida, we recognised an opportunity in that they are a great public institution that had a low international student percentage.
The PIE: And had they been trying to do anything internationally or not before you spoke to them?
TD: No. In this case it was not like Kansas. To my knowledge, they had yet to act on their international growth strategy, and when we laid out our model and what we were interested in doing, there was enough interest to move forward.
The PIE: Do you think recruitment is the biggest hurdle for these institutions that you partner with?
TD: I don’t know if it is. It’s one of the hurdles because it’s not something they’ve been doing already. So it’s something they would have to invest in and focus on, that’s a challenge. But I think it’s also about when the student arrives. So there are lots of good students out there or lots of students with the potential to do very well at US universities.
The PIE: How do you track success at Shorelight?
TD: The number one thing for us is student success and so we’re working with i-graduate to formally track student success and student perceptions. There are lots of informal ways to find out how students are doing. We have a significant number of student service directors and so there is a high degree of touch points between the student and the local team that is part of the partnership to understand what’s happening with the students on the ground. The day-to-day interactions coupled with the surveys allow us to stay in tune with all of our students.
The PIE: Do employees become Shorelight employees or do they remain institutional employees?
TD: The leadership at each or our programmes ends up being an employee of that partnership. The faculty is frequently faculty of the university and they remain employed by the university. They get paid by the partnership entity but they are faculty of the university.
The PIE: Obviously you have a growth plan in terms of the number of partnerships. Do you know how many partnerships you will have this time next year for example?