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Samuel Vetrak, Managing Director, StudentMarketing

SV: In Western Europe we see a smaller number of agencies with considerable market share, while in Eastern Europe or Asia, there is a multiplicity of small agencies, with few market leaders in evidence. The agent market will consolidate as it continues to develop and mature. Meanwhile, it is essential to impose standards and we recommend you use expertise to identify suitable agencies to work with.

"It struck me that this industry was seriously under-documented"

The PIE: How do you see your company evolving?

SV: Thanks to market demand and a committed team, we have succeeded in creating an international operation, which gathers market information from all regions and sectors. As a result, we have become a central point for market intelligence for the youth, student and educational travel industry.

Darkest colour is 800+ and lightest is 0-50 (red is 201-300)

We believe an increasing number of governments, associations and individual organisations will want to use our services or leverage our research and strategic approach.

The PIE: Do you track trends in terms of education destinations – ie: can you prophesise which countries may be in demand in the next 5-10 years?

“If the measure is success, than it would be Canada for numerous reasons”

SV: In the next 5-10 years we expect traditional educational destinations to defend their primacy. Their lead, however, will be diminished by market followers and emerging destinations, who are investing much more effort and marketing dollars to promote themselves and welcome international students.

The PIE: Considering all forms of educational travel, which destination do you consider to be the most successful education exporter and why?:

SV: If the measure is success, than it would be Canada for numerous reasons: increasing revenues from international education exports, an ongoing growth in student numbers across sectors, a unified national strategy for marketing international education under a new brand driven by a consortium of stakeholder associations and fueled by increased government spending,  and very competitive prices (considerably lower in HE than the USA and Australia).

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