Market-entry specialists Worldwide EduConnect – formerly Maple Leaf EduConnect – has established a new office in Africa to meet the increasing demands for a presence in the continent and provide the same standard of support to African students as it has done for South Asian and the Middle Eastern markets.
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Worldwide EduConnect opens office in Africa
The company has been facilitating Canadian educational institutes and corporates with expansion for the past decade, and the new office, located in Nairobi, Kenya, the new office will run on a similar model as the company’s operations in South Asia.
“Africa is poised to become the fastest-growing student market in the coming years”
Ontario’s Georgian College is the first institution to come on board and partner with Worldwide EduConnect in Africa.
“This is an exciting venture and part of our ongoing strategy to build a strong Georgian brand in this dynamic, growing market,” said Kevin Weaver, vice president, Academic at Georgian College.
According to Victoria Steele, assistant director (International Market Development) at Brock University, “in seeking opportunities for post-secondary studies in Canada, Africa will be one of the leading recruitment markets during the 21st century with strong population and economic growth.”
“Building on Brock’s previous success working with Maple Leaf in South Asia, it is the perfect time to launch operations in Africa and continue to build a strong foundation for sustainable and trusted growth together.”
“Africa is poised to become the fastest-growing student market in the coming years,” added Vinay Chaudhry, founder and CEO of Worldwide EduConnect.
“As the economy in Africa continues to grow, so will the demand for education, especially skills-based education.”
Worldwide EduConnect, which has been working as a local office of 13 Canadian Public institutions in South Asia, said it realised all the more how important it was to establish a local presence in Africa, and with restrictions this year on international travel, recruitment teams have been finding themselves unable to meet students and participate in events.
“This innovative hub model will enable collaboration and market penetration in ways not achieved in a traditional direct market approach,” added Weaver.
“We value working with a partner such as [Worldwide EduConnect] as they bring both expertise and insight into a high volume market with great demand for quality post-secondary education in Canada.”
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