The attraction scheme is included in the $185 million Reconnect WA package, designed to “safely re-engage with the world once Western Australia transitions its border controls”.
The state’s borders are slated to open once 90% of citizens have received a double dose of vaccination, expected in early 2022, and the package will be utilised over 18 months.
Also included in the package is a $30m top up on an existing $35m aviation fund to re-establish international and interstate flight routes that were disrupted by the pandemic, as well as targeting new routes including Germany, India, China and Vietnam.
Additionally, a $65m marketing campaign will target tourists, skilled workers and international students, with a focus on the state’s “successful record in safely managing the pandemic and a globally high vaccination rate”, the McGowan government noted.
The campaign will also “specifically address the skills shortage” by attracting health staff and secondary teachers, key industries skilled workers, it added.
“The message to the world when we transition our borders is that WA is one of the safest places in the world”
“We will announce a date when our borders will transition very soon, which is why we are now delivering a comprehensive $185m Reconnect WA package, to attract tourists, workers and students to what is one of the safest places in the world,” said Western Australia premier and treasurer Mark McGowan.
“The message to the world when we transition our borders is that Western Australia is one of the safest places in the world, and full of opportunity for everyone.
“Our Reconnect WA package aims to leverage what we have achieved in managing the pandemic by offering a safe and vibrant place to visit, work or invest in.”