“It is crucial to get a sense of the culture of your chosen school”

Founded by higher education marketing and orientation consulting specialist, Advent Group, Unimy claims that by using unique tools such as its Cultural Fit test, applicants will be matched with their “perfect MBA”.

The Cultural Fit Test aims to identify how a candidate’s cultural expectations compare to the cultural practices at different schools, while the AI Matching Tool uses algorithms to find the top 10 schools where candidates with similar demographics, professional experience and characteristics have applied.

According to Unimy the tool measures six cultural dimensions by surveying students, and is “inspired by the importance of cultural fit in the workplace”.

“Just like when applying for a new job, it is crucial to get a sense of the culture of your chosen school and whether you belong there,” the company said.

Currently, the platform displays over 1,000 courses at 853 accredited business schools, after being launched in early 2019.

“Most of the programs and business schools listed are located in the US,” a spokesperson told The PIE News.

“However, we’re not limiting our promotional activities by now – we’re still experimenting to find out where our product would perform best.”