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The Ambassador Platform expands into K-12

"No amount of money can substitute the power of word of mouth and parent advocacy when it comes to helping parents make that all-important decision around which school to apply to," Dulwich Singapore said. Photo: Dulwich

In the UK, Rochester Independent College is using the technology for sixth form ambassadors, while Long Bay College in New Zealand is using the program for international student ambassadors

The peer recruitment platform, allowing prospective students and parents to interact with existing students or ambassadors, is already being used by 100+ educational institutions across four continents.

“We are looking forward to collaborating with schools around the world in the years to come,” said TAP’s co-founder and chief growth officer Nik Higgins.

“We’ve spent considerable time this year working with experts from the schools space to understand how we can build on our platform’s successes within HE and so far have shown how we can adapt TAP to suit the needs of those working with younger students as they look to mobilise the voices within their school community and help families choose the best fit environment for their children.”

One of the first schools to adopt the technology is Dulwich College Singapore.

“Each year, international schools invest heavily in traditional advertising and promotion to build and maintain brand awareness, however, no amount of money can substitute the power of word of mouth and parent advocacy when it comes to helping parents make that all-important decision around which school to apply to,” said director of admissions and marketing at the school, Jason Hoppner.

“Our vision at Dulwich College (Singapore) is to be at the forefront of innovation”

“Our vision at Dulwich College (Singapore) is to be at the forefront of innovation in the way prospective parents engage with our community and we are excited to be partnering with The Ambassador Platform to bring this vision to life.”

TAP gives the school with some 2,720 pupils representing over 50 nationalities “the means to harness the power of parent advocacy by providing a platform where prospective families can chat directly to our passionate community of parent ambassadors and gain first-hand insights into what life is really like within our school”, he said.

In the UK, Rochester Independent College is using the technology for sixth form ambassadors, while Long Bay College in New Zealand is using the program for international student ambassadors.

“We are thrilled with the early response from the schools we have worked with,” Higgins added.

The K-12 sector has ground to make up in adopting tech, compared with higher education, he hinted.

“[They] have more emphasis on risk management and safeguarding as they are dealing with younger students,” he explained.

“We’ve enhanced our already comprehensive safeguarding measures on the platform to accommodate this, and have also developed a new ‘parent’ profile to allow schools to use us as a dedicated digital parent advocacy tool.”

TAP was formerly known as The Access Platform.

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