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Studee invests £16.5 million in new service

Online education agency Studee has raised a total of £16.5 million to invest in its application service to “transform” the recruitment of international students.

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Through the service, only applicants that meet admissions criteria are funnelled directly into recruitment teams' CRMs

The personal investment by CEO and co-founder, Chris Morling, will allow the company to launch a service designed to “deliver pre-assessed, admission-ready applications” from diverse markets, and also help students to maximise their chances of admission.

“It has become obvious that simply sending students’ applications over to international departments was not sustainable for stretched university teams,” said Studee’s Chris Morling, on the launch on the service.

“Simply sending applications to international departments was not sustainable for stretched teams”

“Our new launch is a game changer for both universities and students,” he continued.

For universities, Studee wanted to ensure that poor-quality international applications are not made to universities, the company maintained.

The rise of digital application tools simplifying the application process for students has led to application overload and low conversion, stakeholders have previously warned.

The new service, however, “takes the burden off admissions teams by only sending them applications that actually meet their criteria and maximises students’ chances of getting admitted to their chosen universities”, Morling said.

Studee also noted that the platform does not require marketing budget as universities only pay when students enrol. Through the service, only applicants that meet admissions criteria are funnelled directly into recruitment teams’ CRMs.

Each application receives an 85-point check from an expert advisor and Studee’s blend of automation and expert human advice offers “personalised matching, guidance to enrolment, and application assessment”.

The service also pledges to regularly update universities and students with the application process.

“I strongly believe Studee has the ability to shake up the international education industry and my investment demonstrates my confidence that there is no better industry to push forward innovation,” Morling concluded.

The investment is an increase on the £5 million investment Morling made in 2019, after selling his Fintech business two years earlier.

Studee also has ambitions to alleviate the sector’s carbon footprint contribution. Its Trees for Degrees project sees it plant trees for every student enrolled and Studee has received the environmental standard B Corp certification.

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