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Starwordzz aims to boost agents’ global reach

A platform designed to allow students to research, compare and book their ideal study experience, while also supporting agents, has launched.

Agents on the platform are sent monthly user behaviour reports to help them understand how they are performing on the platform, what is trending and how they could sell more. Photo: Starwordzz

The Starwordzz portal uses its SEO and e-marketing tools to promote products to reach a larger number of students worldwide

Starwordzz aims to help students discover best fit study options, before taking them to tour operators or agents when they are ready to book and pay.

The platform launched in June, beginning with a focus on clients from Italy. It already has around 40 agent partners worldwide, with a reach of 5,000 unique visits from students per day.

“Starwordzz has a mission for students: we empower students to identify their ideal study travel, by connecting them with the best selection of travel experts,” said Raffaele d’Apice, managing director at Starwordzz.

“It is an inclusive platform with the largest offer of products from the widest variety of operators from all over the world,” he said, adding that the platform focuses on booking-generation rather than lead-gen. The platform will also allow agencies to grow sales, brand awareness and presence in a global market, he continued.

“We promise our agents to deliver them selected students ready to pay for their enrolments so that the biggest part of the work has already been done.”

Rather than spending money on online media, marketing and associated costs, the Starwordzz portal allows agents to utilise its SEO and e-marketing tools to promote products to reach a larger number of students worldwide, he continued.

“Once students have selected a product, we hand the agency a client which has already asked all possible questions, which has clear ideas and that is ready to book and pay,” he explained.

“We can also manage payments for the agents and allow student to pay in instalments with us, while we pay the full amount to the agent.”

The free platform monetises users by taking a commission from the agent for the time saved in consultations as well as advertising savings online advertisements.

“Because a client likes a certain program, doesn’t mean the program is suitable for them”

“We decided to go for a win-win solution and get commission from agencies for each sale registered via Starwordzz, in this way agencies gain a new student at zero cost, not even lead acquisition costs or counselling costs, as we will take care of those two steps,” d’Apice said.

Along with artificial intelligence the platform is equipped with to analyse user behaviour and preference, a team of Star Tutors interact with students to support clients in their selections, 24/7 all year round.

“Something we always need to remember is because a client likes a certain program doesn’t mean the program is suitable for them. We need to help the student to select what really would allow them to grow their knowledge, enrich them with a positive life-changing experience,” d’Apice added.

“Starwordzz is the very first one of its kind: a real market-place dedicated 100% to agents; a place where even the smallest and far agency can potentially reach worldwide sales; a place where the student is a person and never a number and where students find real people behind their screens who are ready to help them thanks to their expertise.”

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