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Sqore to focus on product, as new CEO takes reigns

Sweden-based student recruitment specialist Sqore has announced it will focus on becoming a ‘product company’, as its former CMO steps into the role of CEO.

Students will be able to make more informed choices in a 'fun' way, Sqore's new CEO has said. Photo: Sqore

A new product is set to be announced later in 2019

“Going forward Sqore will be more geared towards being a product company than ever before,” said incoming CEO Pernilla Carlström.

“[Students] will be able to discover more programs, and take more informed choices in a ‘fun’ way”

“We are going to continue developing our market strategy,” she said, while the Sqore products will take more of a “prominent position” in the future.

In March, Sqore launched its ProgMatchr student recruitment tool.

“The products we have been developing for the last six months are leading the way,” she explained.

Carlström will be taking over from Niklas Jungegård, who has been with the Swedish firm since 2010.

“A Sqore campaign is only as good as the three components – marketing, product, lead nurture – are working together, but the area that will see interesting growth is the product,” Carlström noted. In addition, Sqore will continue to develop marketing and lead nurturing processes, she added.

Its product has become a “valuable asset” for universities to aid prospective students to choose the right course for them, Carlström said.

With a background in the gaming industry, Carlström will lead the company as it seeks to continue “providing rewarding experiences for prospective students when doing research”.

“[Students] will be able to discover more programs, and take more informed choices in a ‘fun’ way,” she said.

Universities in turn will truly understand the students media behaviour, needs and ambitions.

“Hence [they will] be able to meet those needs,” Carlström said.

A new product is set to be announced later in 2019.

Jungegård will remain co-founder, shareholder, and will work on the board.

“We have a really excellent team within EdTech – a really superb board and long term investors,” he said

“We had a great start to 2019, with a very strong new focus on student recruitment, record sales, and a product with market-leading conversion rates.”

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