The new branding comes as the company seeks to “highlight its commitment to the education industry and thus better serve clients and users moving forward,” CEO Pernilla Carlström told The PIE News.
“[The company seeks to] highlight its commitment to the education industry”
“‘House of Education’ is the legal company name and is used in all contact with education providers,” she added.
“‘My Study Fit’ [will be]… prominently displayed inside our digital-student advisory products.” The brand will also be used throughout the company’s marketing activities for its two headline products.
In addition to the ProgMatchr tool, the company launched an additional product – the ProgFindr tool aimed at helping students evaluate a number of programs.
The company said it’s a natural development from its core concept of addressing the “softer” interest parameters in students choosing their study program.
Through a series of questions, the ProgFindr assesses the specific interest a student has, consequently suggesting a study program that appears to be the best fit within a field.
Adding to its portfolio alongside ProgMatchr, the tools will both be fronted by the new brand ‘My Study Fit’.
“ProgMatchr – matches the student towards a specific program, for example, Is this Master in Data Science at University X for you?,” Carlström explained.
“ProgFindr – recommends a program from a set of programs, for example, Which Master in Business at University X is for you?”
Both products ask prospective students question to build a user profile used to compare interest fit, career ambition and educational background to course content and eligibility requirements.
“As a result, our users are able to make safer, more informed educational choices and our clients capture comprehensive student-lead data to allow further lead nurturing activities,” she added.