The Test Your English App works by allowing students to have their English language level assessed online whilst on a company’s Facebook page. They need to call the school/agency directly to undertake the speaking part of the test.

This, said Leader, is one of the plus points of the technology; students keen to find out their language level get in touch directly. Test your English collects from the student test-taker as a minimum their Name, Email address and an automatic “Like”.

“Facebook is visited every day by over 90% of students but schools and education agents can’t reach them”

The second selling point, and a genius stroke of the App which understands the viral principles of social media, is that once the test is complete, the Facebook user gets their score posted on their timeline – allowing all their friends to hear about the online English language test.

“So far, Facebook is visited every day by over 90% of students but schools and education agents can’t reach them,” said Leader, whose company also….

He explained that Test your English is “plug-and-play” meaning it can be installed on a Facebook page and is working immediately. Questions and answers are customisable, as are language, design and branding.The App can also be tweaked to be completely self-marking.

Leader added that the test also helped generate “Likes” on a company’s page, which was good for general reputation. Explaining his motivation, he said, “Every agency and school I met at trade fairs had a Facebook Page but could not measure how many students they recruited from Facebook. We developed a simple-to-use Facebook App that works for every agent and school.”