The English language learning and skills development company has won a five year contract with the university, in which the main aim is to “rapidly increase” the volume of Chinese students enrolled at the full range of programmes throughout UEL’s three London campuses – including pathway programmes at Malvern International’s Study Centre at the university.
Speaking on the recently announced strategic collaborative partnership, Richard Mace, CEO of Malvern International said: “We are delighted to extend our relationship with UEL via provision of student recruitment services in China through our in-country team supported by our UK global sales and marketing function.”
The new arm of the partnership builds on an original agreement made in 2018, where Malvern “established as a partner college with UEL” to deliver pre-sessional foundation and English language courses for international students, which also included the opening of the Malvern International centre at UEL.
“We are confident we can build UEL’s brand presence and achieve their goals in the world’s biggest student recruitment market through this collaboration.” added Mace.
Malvern International will begin the recruitment process with immediate effect, providing access and managing an extensive education agent network across China, as well as working with UEL staff to undertake student recruitment and conversion activities and develop and deliver a “comprehensive marketing plan” for the Chinese audience on behalf of the university.
“We are confident we can build UEL’s brand presence in the world’s biggest student recruitment market”
Daniel Cuffe, director of recruitment at the university, said in a statement: “the University of East London is thrilled to be expanding its collaborative partnership with Malvern International.”
“China is a key part of our internationalisation strategy and a core pillar of our Vision 2028 mission statement. We are very excited to be able to work with Malvern International to help us achieve our strategic goals in this key recruitment market,” he added.