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Malaysia PM kicks off new marketing campaign

Malaysia’s international education industry has a powerful new spokesperson in prime minister Mahathir Mohamad after he starred in a new video encouraging overseas students to consider the country’s education offerings.

Malaysia's PM wants international students to consider the country as their study destination. Photo: FacebookMalaysia's PM wants international students to consider the country as their study destination. Photo: Facebook

The video features the PM discussing the country’s affordability and multi-culturalism

“I am sure you will find it is a journey worth taking and an experience worth cherishing”

The video, created by Education Malaysia Global Services, sees the prime minister touting the benefits of a Malaysian education for prospective students, highlighting the country’s high-quality education and its benefits to future careers.

“Education is one of the most important aspects in our life. It is crucial for the development of nations, their people, their economies and their societies,” he said.

“I would like to encourage all the young people out there currently considering their path in education, to come and study in Malaysia.”

Shared on Mohamad’s social media, the video also features the prime minister discussing the country’s affordability and multi-culturalism, tapping into the “Malaysia, Truly Asia” tourism marketing campaign.

“Students who study abroad become explorers and we are in that amazing part of the world where so many cultures co-exist harmoniously, where you will find incredible customs and traditions, exotic and wonderful food as well as astonishing social dynamics,” he said.

Currently targeting 250,000 international students by 2025, Mohamad’s endorsement of student mobility sees Malaysia receive a substantial boost towards achieving its goals.

“Studying abroad is essential in becoming a successful global citizen,” he said.

“If you consider my suggestion to study here in Malaysia, I am sure you will find it is a journey worth taking and an experience worth cherishing.”

Malaysian higher education has seen a substantial rise in stock recently after the latest QS university rankings placed Universiti Malaya 70th overall, the highest ever position for the country.

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