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LSBF’s new brand with Liverpool Football Club

Global business school LSBF has teamed up with one of the best known British football teams, Liverpool Football Club, to launch a new education brand that will offer management and leadership training by teaching skills such as team building and motivation that segue from football club to professional world.

LSBF Founder Aaron Etingen (left) and Billy Hogan, Chief Commercial Officer at LFC, signing the partnership

“Football develops many transferable skills, including team work, leadership and management through change"

The new programme will be branded ELITES – Education and Learning Initiative Training Entrepreneurs in Sport.

“Football develops many transferable skills, including team work, leadership and management through change. The Management and Leadership course offers participants the chance to enhance these skills using football as a tool to learn” commented Billy Hogan, Chief Commercial Officer at Liverpool FC.

The first course, which will be marketed internationally and costs UK£1300, runs for five days in Kirkby, Liverpool in June and there are plans to then run the same programme in other locations “across the world”, according to LSBF. The programme includes guest lectures and ELITES training kit.

A spokesperson for the organisation said that Scandinavia, Turkey and Asia were all markets where LFC is very popular. “We have already taken enquiries and bookings from everywhere from the UK to India,” he said.

LSBF’s Founder and Executive Chairman, Aaron Etingen, has built up the business school to become a significant operator over a 10-year period. He said, “We’re extremely proud to have entered this partnership with Liverpool FC. Both LSBF and the Club have put a lot of effort into the development of the programmes, which are unique to the market.”

He added, “At LSBF, we’re driven by innovation and excellence, this collaboration is an example of our commitment to deliver exclusive programmes.”

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