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IEAA has new “forward-thinking” brand

IEAA has unveiled a new logo, website and change to its processesIEAA has unveiled a new logo, website and change to its processes. Photo: IEAA

"Our new brand positions IEAA as a modern, progressive organisation and really strengthens our value proposition to members, stakeholders and government"

The rebrand, which aims to better differentiate the peak body from affiliate organisations in Australia and abroad, sees a significant shift in IEAA’s outward appearance.

A new research agenda will underpin IEAA’s advocacy and lobbying activities

Key amongst the rebranded changes, a new, predominantly light-blue logo replaces the former red, blue and black logo, with imagery to signify the organisation’s members’ core values of being “engaged, forward-thinking, internationally focused.”

“One of the key objectives of our current strategy is to position IEAA as the ‘top of mind’ organisation for Australia’s international education sector,” explained IEAA chief executive Phil Honeywood in a statement.

“Our new brand positions IEAA as a modern, progressive organisation and really strengthens our value proposition to members, stakeholders and government.”

Communications manager, Peter Muntz, who oversaw the rebrand, said the process took almost 12 months and incorporated the suggestions of over 50 member organisations.

“Our members really are at the heart of what we do and it was fantastic to engage so many of them in the process of re-defining who we are and how we position ourselves,” he said.

As well as changing the appearance of IEAA, the peak body also announced a change to its special interest groups, renamed to “Networks”, and a new research agenda, which will underpin its advocacy and lobbying activities.

A new model for professional development as well as an expansion of its Young Professionals Network, which provides networking opportunities for up-and-coming international education staff, are also expected in the new year.

During the 2017 AIEC, IEAA announced its Excellence Awards winners, with Helen Zimmerman receiving the distinguished contribution award.

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