The company is swapping its purely brick and mortar counsellor-based operating model into what it terms a technology-enabled “platform ecosystem”.
Founded in 1995 by Naveen and Natasha Chopra, The Chopras Group has grown to be one of India’s largest education and learning services groups, engaging with over 300,000 students annually.
“We are transitioning into a platform eco-system, backed by community and experience centres”
Chief brand strategy and community partner for TC Global, Shan Chopra, told The PIE that the re-invention will help the company add value for students who are making decisions about their future.
The original company “was built for a very different age and very different time”, he said.
“To serve consumers who have grown up in the age of the internet, and adapt to the sheer speed and scale of the communications infrastructure the internet has unlocked, we are transitioning into a platform eco-system, backed by community and experience centres with rich resources that are both physical and digital for the student.”
Chopra said that since May 2019 the company has been introducing a soft branding relaunch for the organisation. The new website was launched in December.
As well as offering student searching tools, insights, learning preparation and future-focused investments, TC Global has a large events platform and is hosting a series of events over February.
These free Global Education Interact events are being held in cities across India including Delhi and Lucknow and will allow students and parents to speak directly with universities and partners of TC Global.
“We’re excited to test our operating model and the overall value that we are going to create to the consumer journey,” related Chopra.
“We really believe we need a new paradigm and a new story, with a symbiotic relationship between technology and people, with a workforce that is re-skilled from being bearers of knowledge to influencers of meaningful decisions.”
The company’s board set the strategic mandate to fundamentally reinvent the organisation in 2016.
In 2016 the Shivalik Hills Foundation Trust, established and run by The Chopras, was granted permission by the Higher Education Department in Uttarakhand, India, to open a university in the Himalayas.