The move will see FPP expanding into the UK through The Student World fairs in London and Dublin and a High School Road Show across the UK.

The Student World currently organises the fairs twice a year attended by 900 students in Dublin and 1,200 in London. FPP said it is keen to add more UK cities to the brand by 2017, most likely in the north of England in Manchester.

FPP said it will integrate features from its other fairs to The Student World

In a statement, the company said it has been considering moving into the market for some time considering the increase in outbound students from the UK and Ireland.

“Our university clients have often asked about the possibility of FPP moving into the UK, and offering fairs with the same formula and features that have worked well in other regions,” it said.

AdGen will continue to focus on providing paid-by-results lead generation services to the higher education sector and will be working closely with FPP on a number of projects.

FPP said it will integrate features from its other fairs to The Student World including student pre-screening, webinars and its event app.

Founded in 2001, FPP organises 109 fairs in 24 countries across Latin America and Asia. Future dates in the UK will aim to coincide with fairs in other European cities to enable exhibitors to undertake a European tour.