The acqusition was revealed on February 21, and comes four years after CollegeAdvisor.com was founded in 2019, with the aim of “assisting students of all backgrounds in achieving their college admissions goals”.
The model of the website is founded upon matching students with admissions coaches to personalise the application process and to create individualised preparation.
Eric Gertler, who serves as the CEO and executive chairman of the U.S. News & World Report, said, “CollegeAdvisor.com’s platform is directly aligned with our mission, providing students with a greater understanding of the opaque college admissions process and empowering them with the tools necessary for a successful college admissions journey.”
The U.S. News & World Report, based in Washington D.C. with offices in New York and New Jersey, calls itself a “go-to tool” for informing students on college decisions.
CollegeAdvisor.com’s operations curates content on its website for the international student experience, proving a plus for prospective students.
Some resources include an application guide to aid international students navigating the U.S. university process. Resources such as these aid international students in understanding the requirements of standardised testing, recommendation letters, timelines, etc.
“CollegeAdvisor.com’s platform is directly aligned with our mission”
The announcement advised that international students will still be able to gain these resources through CollegeAdvisor.com even after the acquisition, as the website will continue to operate as a “wholly-owned entity” and will retain its “brand name and current leadership.”
CollegeAdvisor.com, whose headquarters are in Chicago, has also begun to include “student spotlight” profiles that allow students — many of whom are international — to share their experiences applying to universities.
One student, Motaz Fallata, shared in a student spotlight that he used CollegeAdvisor.com to find resources on applying to college.
In addition, he registered for an account which got him matched with a mentor.