Since opening in 2004, more than 10,000 students from over 50 countries have learned English with the organisation. Along with its second centre in North Wales, Celtic English Academy employs over 50 staff.
“There is huge potential to welcome international educational tourists”
“If we are able to increase the number of students that come to Wales to study, it would hugely benefit our local and national economy,” Celtic English Academy CEO Shoko Doherty said at the event on December 9.
The ELT sector supports 1,300 jobs in Wales alone. In 2017 the region benefited from an added gross value of £12 million from students’ expenditure on courses.
Another £40m was spent on suppliers, including homestay providers, ELT employees and leisure and tourism of students and visitors during their stay in the UK, according to a 2017 Capital Economics report.
“For Wales in this pre and post-Brexit period, we need to continue striving to maintain relationships with our European partners as well as partners from around the world, stressing that Wales is welcoming and a safe, friendly and exciting destination for educational tourists of all ages to discover,” Doherty continued.
There is huge potential to welcome international educational tourists, Doherty added, due to the fact that 90% of visitors to Wales are from the UK domestic market.
Lord Mayor of Cardiff, councillor Dan De’Ath, who also attended the event also noted the importance of the school’s work to the city.
“We have a strong sense of community in Wales and we hope that [the students] have felt at home in our community of Cardiff during your short or long-term stay here with us,” he told attendees.
“We are proud to hear that there is a network of over 100 families in Cardiff that open their homes to host students from Celtic English Academy.”
Other guests included Honorary Consul of Switzerland in Wales – Ruth Thomas-Lehhman, Honorary Consul of Japan in Wales – Keith Dunn OBE and Ifona Deeley, head of International Relations at the Welsh government.
Celtic English Academy was recently awarded a million-pound contract from the Swiss government to help its nationals improve their English for work.