Canada’s Illume Student Advisory Services has signed a “significant partnership” with Australian investment fund Larsen Ventures International as it seeks to scale internationally. LVI is led by the co-founder of Navitas, Peter Larsen.
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Canada: Illume set for global expansion
Illume works with a rnage of Canadian institutions, including Thompson Rivers, Ottawa, Trent and Windsor. Photo: pexels The Canadian marketing and recruitment company says the partnership with the education investment fund will allow sustainable and valuable growth across its services.
Its services range from targeted international student recruitment strategies and implementation to funnel management, marketing and agent relations.
“This is an important step in the evolution of Illume as a company,” said Mike Henniger, CEO and president of Illume.
“It allows us to scale our services and to continue to add value to our clients. Illume has seen significant growth over the past 18 months, and the investment by LVI provides us the resources to continue to grow while ensuring that we provide the best service to the institutions we serve.”
“It allows us to scale our services and to continue to add value to our clients”
With institutions “placing emphasis on student body diversity both in terms of nationality and fields of study”, the investment will focus on market expansion starting with the recent addition of business development managers in Bangladesh, Brazil, Nigeria, Philippines and Vietnam, Henniger added.
“The decision to invest in Illume developed organically,” said Peter Larsen, LVI executive chairman and co-founder of Navitas.
“We spent considerable time building a relationship with Mike and some of his leadership team. We see the potential of the business and it fits our DNA.
“Together we will build on Illume’s growth and leverage LVI’s extensive background in education technology and administration to make Illume a global player in the recruitment space,” Larsen continued.
“Illume is a company with a founder and a team that we strongly believe in. We look forward to working together to bring life to their vision.”
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