The company’s Cambridge English Qualifications, courses, support and digital resources will come under Cambridge’s new look. The new brand will give the organisation a “strong, single identity going forward”, according to global managing director for English, Francesca Woodward.
“Last year we combined our publishing and assessment operations and now our team works even more closely together to deliver the very best solutions for English language learners and teachers worldwide,” she said in a statement.
“In the past learners and teachers have taken exams, used textbooks and digital resources from different parts of our Cambridge family, and our new single brand for English brings all of this together under one roof.
“It helps us to show the world that we create unique learning and assessment experiences that could only come from Cambridge.”
The rebrand will be a “gradual process”, with Cambridge promising to work with partners to “take the transition to its new look step-by-step”.
“As part of our commitment to the environment we’re not asking our partners and distributors around the world to throw away existing branded materials,” Woodward added.
“We want them to take a step-by-step approach to the transition to our new Cambridge brand for English.”