Located in the city of Oran in the northwest of Algeria, the new franchise will focus primarily on teacher training and will also offer corporate training courses.

BSC Algeria will operate out of the convention centre in Le Meridien hotel complex. It will have an initial capacity of 100, but there is potential for it to grow further in the existing facilities.

“It’s an exciting market and still very much a pioneering phase for ELT”

The franchise will offer the Cambridge CELTA course, in addition to ELT and in-company training.

There is great potential for ELT in Algeria, according to Steve Phillips, managing director of transnational education and pathways at British Study Centres.

“It’s an exciting market and still very much a pioneering phase for ELT, especially in Oran,” he told The PIE News.

BSC Algeria will begin operating in the second quarter of this year. It already has an initial corporate contract, but more are expected in the future, said Phillips.

British Study Centres was acquired by Real Experience Group last year, for an undisclosed amount, just after the group also bought Experience English. Combined, the group became the UK’s largest group of premium language schools with seven locations across the country.