Together, the partners say their online and offline package will allow global educators to expand their presence in China.

BOSSA provides matchmaking and content marketing to its network of 300 Chinese education agencies, while Sinorbis’s integrated marketing platform helps with digital marketing efforts.

“We’re thrilled to partner with BOSSA,” Nicolas Chu, CEO of Sinorbis, said.

“Not only are they China’s leading education agency association for professional excellence in the industry, their international department does great work in servicing foreign educators with business development and agency relation building.

“We share the same goal”

“We share the same goal, which is to support higher education institutions worldwide in their efforts to connect with Chinese students.”

BOSSA and Sinorbis will co-host a series of online sessions on digital recruitment in the country, in addition to co-publishing guides and articles with the aim to equip educators with valuable insights, and options in digital recruiting and marketing in China.

Sinorbis also offers a WeChat account builder.

The sessions will be tailored to particular destination countries, with the first in January focusing on the US.

“The team at Sinorbis has created a truly innovative platform that perfectly complements the work we do at BOSSA,” Jon Santangelo, BOSSA spokesperson, added.

“We look forward to working together and bringing even more value to both educators and students alike.”