Proodle Solutions, set up by former international student Shrenik Paras Parmar in 2017, allows universities to showcase course and accommodation options, and city information, in one location.
“We haven’t come across a single platform that offers a holistic enrolment approach”
Parmar was inspired following his own experience of being let down by an agent who had promised a quick and easy enrolment process.
“Having gone through the international student enrolment process myself, I saw an opportunity to enhance the engagement and enrolment experience for the current generation of digital natives while planning to study abroad,” he said.
With the explosion of digital technology and the personalisation of services delivered through smartphones, Parmar hopes the app will allow any university to tap into the world of technology that students are familiar with.
“Universities in the UK and abroad only provide a website as an official channel to their prospective students for their entire enrolment process,” he explained.
The app allows universities to “achieve their enrolment objectives with higher conversion rates and stand out as the best institution in a highly competitive market”, Parmar added.
“Proodle Solutions’ software as a service product will be entirely branded to individual universities, who will then promote the app to its prospective students as an official university app.
“[Its] app manager is built for the sole purpose to attract, engage and convert the next generation of students through the mobile app only,” he told The PIE News.
Initial UK universities showing in the interest in the product have selected the Indian market for a trial period and would gradually extend the services to other country markets, Parmar noted.
“Other online recruitment platforms either act as a marketplace or provide SAAS solutions that are used by university professionals and still communicate through emails,” he said.
“We haven’t come across a single platform that offers a holistic enrolment approach, and that provides an official university platform for students to interact, engage, apply and enrol.”
Using tools to personalise messaging, analysing user behaviour and updating content in real-time, universities will be able to reshape their entire relationship with prospects through optimising their enrolment experience, according to the company.
“Currently, Proodle Solutions is in the negotiation stage with the chief marketing officers of three Russell Group universities, who are interested in piloting the product to enhance their international student recruitment efforts,” a spokesperson told The PIE.
With ongoing support from the Ingenuity Lab at the University of Nottingham, Proodle is hoping to expand domestically and internationally.
“The company has recruited a team of top-quality professionals to enhance the product development and marketing activities in the UK and in India,” the spokesperson added.