“We’re using the EnglishUSA brand more prominently to identify the members of the American Association of Intensive English Programs,” said the organisation in a statement.

While the body has used an EnglishUSA brand in the past, it has never been permanent feature of the body’s brand identity.

AAIEP said it undertook a redesign project this year to find a logo that could bring the organisation and the brand closer together.

AAIEP works closely with other stakeholder associations in the USA, such as UCIEP, and represents a broad cross-section of for-profit and not-for-profit institutions; all of which have accreditation gained either via independent inspection regimes or broader host institutional backing.

“We’re excited about our new logo, which visually incorporates our organisational name within the EnglishUSA brand. We believe it’s accessible, easily understood, and will help give us more visibility at home and around the world,” said the body.

The new logo has already been incorporated onto AAIEP’s website which can be accessed at both www.aaiep.org or englishusa.org. It will also be used by the body in all its other marketing activities.