Sign up

Have some pie!

AAIEP launches EnglishUSA brand logo

The American Association of Intensive English Language Programs (AAIEP), which represents nearly 300 English schools across the US, unveiled its cool new brand logo last week at the NAFSA conference in Houston. The organisation’s members and associates will now be primarily known under the EnglishUSA moniker.

"We believe it’s accessible, easily understood"

“We’re using the EnglishUSA brand more prominently to identify the members of the American Association of Intensive English Programs,” said the organisation in a statement.

While the body has used an EnglishUSA brand in the past, it has never been permanent feature of the body’s brand identity.

AAIEP said it undertook a redesign project this year to find a logo that could bring the organisation and the brand closer together.

AAIEP works closely with other stakeholder associations in the USA, such as UCIEP, and represents a broad cross-section of for-profit and not-for-profit institutions; all of which have accreditation gained either via independent inspection regimes or broader host institutional backing.

“We’re excited about our new logo, which visually incorporates our organisational name within the EnglishUSA brand. We believe it’s accessible, easily understood, and will help give us more visibility at home and around the world,” said the body.

The new logo has already been incorporated onto AAIEP’s website which can be accessed at both www.aaiep.org or englishusa.org. It will also be used by the body in all its other marketing activities.

Related articles

Still looking? Find by category:

Add your comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclaimer: All user contributions posted on this site are those of the user ONLY and NOT those of The PIE Ltd or its associated trademarks, websites and services. The PIE Ltd does not necessarily endorse, support, sanction, encourage, verify or agree with any comments, opinions or statements or other content provided by users.
PIE Webinars

We run weekly webinars exploring hot topics from across the global education sector.
Sign up to join live or watch on replay and learn from our expert speakers.

Click here