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43% of students say Brexit affects UK study verdict

In light of the UK voting to leave the EU in June, 43% of prospective international students in a recent survey said the referendum result has affected their decision to study in the UK.

61% students said due to the weaker pound, UK HE is more attractive. Photo: flickr/Francisco Osorio

61% of surveyed students said the UK is more attractive because of the weaker pound

Conducted by Hobsons, the survey found that of the students who felt affected by the result, 83% said the decision will make them less likely to study in the UK.

The results are based on responses from 1,014 prospective international students, who had enquired to UK universities in the past 12-18 months. Of the respondents, 87% were from non-EU countries.

“International students still represent a significant strategic opportunity for UK universities”

The survey was conducted as part of follow up research by Hobsons, who, in May, found that just over 47% of students said that UK would be a less attractive study destination if it were to vote to leave the EU.

Around two thirds (61%) of those in the most recent survey said that higher education in the UK has been made more attractive by the weaker pound, with 36% of this cohort responding that it made the UK “much more attractive”.

Canada was selected as the most popular alternative destination for the respondents, with a 32% net increase in the likelihood of studying in the country.

Germany’s prospects as an alternative destination increased 21%, with the US and Australia representing a 20% net increase among the respondents.

“International students still represent a significant strategic opportunity for UK universities,” said Jeremy Cooper, managing director of Hobsons EMEA.

“Market conditions for international student recruitment look set to toughen, and universities need to send a clear message that the UK welcomes international students, as well as providing practical guidance and support.”

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