LAL Language Centres, UK. Wassim El Kadhi has been appointed as Head of Global Business Development for LAL Language Centres from January 1, and will be responsible for driving LAL’s global B2B sales. Wassim has an MBA from the ESB Business School Reutlingen, and previously worked as Country Product Manager at EF Education First in Switzerland and Saudi Arabia, in charge of sales, marketing and product development. Wassim joined LAL in 2011 as an International Sales Manager before being promoted to Head of Regional Business Development  in 2015. His extensive experience in the educational travel industry will be of tremendous value to LAL’s commercial strategy in his new role.