Studyportals, Global. Studyportals has recently appointed Victoria Hobdale as deputy director of its analytics and consulting team. Victoria brings more than eight years of experience working in higher education. Starting as an enrolment manager recruiting international students, she then moved into higher education academic publishing, working with McGraw Hill and Macmillan Learning. Victoria also ran her own highly successful sales and marketing company for ten years based in Belfast before expanding her business to the Netherlands where she is now based. She has retained her entrepreneurial spirit for her current role and is really excited about the prospect of assisting the ACT team to expand and continuing to support HEIs. “For me, having a strong purpose in the work I do is really important, it still blows me away what is possible with data analysis and how we can both guide the institutions we work with and help students (our future leaders) find the right course for them.”