MSM Unify. Tom Pinder has joined MSM Unify as its new associate vice president – business development (UK). Tom brings a wealth of experience in higher education business development, international partnerships and market expansion. Having worked with leading organisations like Edvoy and UKEC, as well as running his own HE business venture, TW Pinder Consulting, he has successfully driven strategic alliances, student recruitment initiatives and institutional growth across multiple regions. In his new role, Tom will be instrumental in expanding MSM Unify’s global footprint across the UK and beyond, fostering key partnerships and driving business growth.