Upgrad, Global. Tom Atkinson has joined online higher education company upGrad as VP for Sales and Partnerships. Based in the UK, Tom brings with him a wealth of experience in international expansion, having led the successful sales growth of edtech businesses ITPM and Ducere Global Business School. At upGrad he will be responsible for increasing the business’s foothold in the UK, Europe and Middle East. This will include launching upGrad’s B2C arm in the region, developing industry partnerships across sectors and creating innovative new B2B offerings. “upGrad has huge growth ambitions and I am joining at an exciting time as we make further inroads in the UK,” he said. “The UK is synonymous with quality education, and we are poised to help UK universities reap the benefits by exporting services to geographies all over the world where demand is high. It couldn’t be a better time to help our new partners unlock this potential.”