Oxford International Education Group, UK. Oxford International Education Group has announced the addition of Shagufta Bibi in the new role of brand and communications director. Shagufta is an experienced marketing and communications leader with a track record in delivering brand propositions, change and growth in the education sector. She has previously held senior roles at the University of Bradford, University of Leeds, the Growth Company and Nord Anglia Education. Shagufta comes at a key moment of growth for Oxford International and the marketing team, committed to leading and developing cross-functional teams to develop meaningful brand experiences and propositions, supporting positive student outcomes. Shagufta said of her new role: “It is exciting to be joining OIEG at such a key time in the company’s development, and I am looking forward to working with such an innovative and dynamic team that embodies our vision – learning without limits.”