ICEF GMBH, Global. Sarah Mines has been promoted to ICEF’s Vice President Sales. She has spent her entire career in international education leadership and has a keen understanding of international student recruitment and retention. Sarah has presented at over 30 different conferences on topics ranging from marketing to millennials to global student mobility projections. With an extensive background in all aspects of internationalisation, Sarah specialises in developing and maintaining international partnerships for institutions. Her in-depth knowledge of global education trends for the language, K-12 and post-secondary sectors, coupled with being known as a natural communicator and connector means she will excel in her role. Sarah currently sits on the Board of Directors for Vancouver Mount Pleasant Riding Association, and is a founding member of GLOW Ed, Canada’s first leadership organisation for Global Women in Education.