Edified, UK. Sara Sandford has joined Edified as a consultant, growing the team in the UK. She is an international education specialist and strategic leader and is highly experienced in the field of international student recruitment and admissions, marketing, alumni strategies, stakeholder engagement, study abroad and global partnerships. Sara has lived and worked extensively in Latin America and is fluent in Spanish and Portuguese. During her time working for the University of Southampton she successfully created and led the University’s first overseas office in the Americas, in Mexico City, and under her leadership Southampton grew to have the largest number of Mexican students at a university in the UK. Sara said of her new role: “I am passionate about international education and the opportunities it can bring for students and am really excited to join the Edified team to help other universities enhance their ability to build their profile and reputation, acquire and retain students, and deliver on student experience and graduate outcomes.”